Frank coordinated and led a group of 15 international business students and 35 filmmakers to create and implement a large scale campaign for active citizenship. Responsibilities included creative direction and production of all video and media pieces, complete design and branding identity, and social media and web presence.
100 En 1 Día
is a social project that involves the local "Bogotanos" in a city improvement project comprised of 100 urban actions and artistic interventions in a single day.
On May 26th, 2012, our team of Colombians and international social entrepreneurs led 250 urban actions which involved 3,000 Colombians working to take over the city of Bogotá. This independently organized project was covered nationally by El Tiempo and several television news sources. It was internationally covered by CNN.
Shortly after May 26th, we were invited to present our ideas at TEDx Pasto (see the presentation and visuals below).
The 100 En 1 Día documentary is currently being edited and produced in Denmark.
The concept was exported to several other Colombian cities and is in the process of spreading o multiple South American Countries. Please contact Frank Scott Krueger if you are interested in collaborating on this concept or something similar.
TEDx Pasto - Think Big
See 100 En 1 Día's TED Talk below.