Cultural Identity & Participatory Design
Brooklyn, New York
I was lucky enough to direct, film, edit, and even record the voiceover (yeah das me) of the kickstarter film that raised $30k in a month.
Before starting, I honestly could not believe it was possible to effectively "brand" one of the most diverse places on earth, Brooklyn, New York. After a year of research, fund-raising, workshops, a documentary, and designing a web and iOS application, we're well on our way to branding the borough.
I was asked to move from designer and filmmaker to project manager for this incredible project. This Herculean participatory design project can be broken down into four parts.
1. iOS and web application for people to post what Brooklyn is to them
2. Documentary of the journey to define the ever-changing BK identity
3. Workshops hosted throughout the borough
4. Collaborative art exhibition and book
Frank Scott Krueger, designer
imagenHB, design firm