Before beginning this project with the design firm imagenHB, I didn't believe it was possible to brand one of the most diverse places on earth. After a year of research, fund-raising, workshops, a documentary, and designing a web and iOS application, we're well on our way to branding the borough.

Being the massive project that it is, idBrooklyn can be broken down into four parts:
1. iOS and web application for people to post what Brooklyn is to them
2. Documentary of the journey to define the ever-changing BK identity
3. Workshops held all over the borough
4. Collaborative art exhibition and book

Frank Scott Krueger, designer
imagenHB, design firm

Creatorio is a Colombian-based company that designs urban transportation solutions from comfort bikes to city planning.

BÉABA USA. The North American sector of the Paris-based company that is the gold standard for designer baby care products.

Project Description
Design a fully responsive website that effectively communicates the company's reputable identity across all platforms, to an international audience.

Frank Scott Krueger, designer
imagenHB, design firm

Branding for the California apparel company focused on the intersection of local pride and design culture.

Brand Development and Staff Illustrator
Literary and Arts Publication

Cover Illustration, Issue 2
Materials: Pen and Ink, Found Digital Imagery

Cover Illustration, Issue 1
Materials: Pen and Ink, Found Digital Imagery

"Where Did Samm Go?" Illustration
Materials: Pen and Ink, Digital Coloration

Packaging and Identity
Materials: Lazer-Engraved Maple Wood, Mahogany Wood, Cork and Hand-Blown Glass

Materials: Burlap, Screen Printed Ink, Sand Stone, Coffee Beans

Bogotá, Colombia

Frank coordinated and led a group of 15 international business students and 35 filmmakers to create and implement a large scale campaign for active citizenship. Responsibilities included creative direction and production of all video and media pieces, complete design and branding identity, and social media and web presence.

100 En 1 Día is a social project that involves the local "Bogotanos" in a city improvement project comprised of 100 urban actions and artistic interventions in a single day.

On May 26th, 2012, our team of Colombians and international social entrepreneurs led 250 urban actions which involved 3,000 Colombians working to take over the city of Bogotá. This independently organized project was covered nationally by El Tiempo and several television news sources. It was internationally covered by CNN.

Shortly after May 26th, we were invited to present our ideas at TEDx Pasto (see the presentation and visuals below).

The 100 En 1 Día documentary is currently being edited and produced in Denmark.

The concept was exported to several other Colombian cities and is in the process of spreading o multiple South American Countries. Please contact Frank Scott Krueger if you are interested in collaborating on this concept or something similar.

TEDx Pasto - Think Big
See 100 En 1 Día's TED Talk below.